Viw Magazine

Business Coach

  • Written by Jessica Bryce



Sydney – March 14th 2016 –
Sydney based tech start-up and Australia’s newest influencer marketing platform, Blog Avenues, has officially launched in Australia.

 

Founded by marketing duo Lisa Johnston and Rachael Ballard, Blog Avenues was created to make it easier for businesses and influencers to source effective partnerships and build campaigns that engage the right audience. The start-up aims to create a ‘Black Book’ of bloggers for businesses, displaying an unbiased view of the key influencers across the top categories in Australia.

 

After a successful soft launch to bloggers in late 2015, Blog Avenues has now launched to brands and agencies who can sign up via www.blogavenues.com. To date, the platform has seen over 370 influencer registrations, with a combined reach of over 16 million followers across all the major Social Media channels. Registrations of Australia’s most influential bloggers continue to grow daily.

 

Lisa, who regularly attends speaking engagements as a leader in her field, is considered an industry expert on Social Media analytics and strategy and noticed a gap in the market for a platform that allowed businesses to discover, connect and engage with the influencers that can help grow and engage their communities.

 

“Having worked with over 500 businesses, I’m still seeing a lot of confusion around concept of influencer marketing. That’s what inspired the need for a web platform that made collaboration simple” says Lisa; “Through intuitive filtering and tagging, Blog Avenues takes the complexity out of influencer marketing.”

 

Unlike other websites and apps on the market, Blog Avenues is completely free for bloggers and influencers; with no commissions or fees charged to sign up to the platform or even once a successful partnership is secured.

 

Bloggers and influencers with a minimum of 5,000 followers on Facebook, Twitter, Instagram, YouTube or Pinterest can sign-up to create a personalised profile to become immediately discoverable by businesses looking to engage their audience. Bloggers register under a specific category (Food & Drink, Hair & Beauty, Fashion, Home & Interiors, Lifestyle, Parenting, Travel, Health Fitness & Wellbeing or Wedding), enabling businesses to search for candidates using the platform’s intuitive filtering and tagging technology.

 

For businesses, a 6 month subscription will cost $155 (incl. GST) which includes access to the database of bloggers in their industry or category of choice and the opportunity to ‘Post & Pitch’ one campaign. The website’s ‘Post & Pitch’ functionality enables businesses to create campaign briefs and targeted opportunities that bloggers can engage with, allowing them to pitch ideas and concepts of their own in response to the briefs.

 

Businesses can also choose to access additional blogger categories and list subsequent Post & Pitch’ campaigns for $50 (incl. GST) per category or post.

 

With businesses continuing to spend more and more[1] of their marketing budget on creating branded content to engage social media 'influencers', Blog Avenues aims to simplify the process of collaboration, allowing businesses to easily connect with influencers and to source effective partnerships to build campaigns that engage the right audience, for only a fraction of the cost of traditional media channels.

About Lisa Johnston, Co-Founder

As a communications specialist with a career spanning 10 years in Marketing and Social Media, Lisa is considered an industry expert having consulted to over 500 customers and regularly attending speaking engagements as a leader in her field. A self-confessed social media addict and with many of her clients confused by the concept of influencer marketing, Lisa noticed a gap in the market to create a platform to help build meaningful connections between bloggers and businesses. Lisa is passionate about making social matter to businesses and brings a wealth of social media knowledge and experience to the Blog Avenues team.

About Rachael Ballard, Co-Founder

Rachael is a marketing, PR and events professional with over 10 years of experience working with local and international brands including McGrath Estate Agents, Toyota and Thrifty Car Rental. After planning numerous events and marketing campaigns and struggling to connect with bloggers and influencers in an efficient and effective way, Rachael learnt of Lisa’s idea and immediately recognised the potential benefit for businesses of all shapes and sizes. Rachael’s corporate marketing experience and her ability to understand commercial objectives brings a unique set of skills to the Blog Avenues team.

 

[1] According to the 2015 report ‘State of digital marketing in Australia and New Zealand’ released by Econsultancy in association with Marketo, social media and content marketing are the areas in which companies are most likely to be increasing investment, with 68% of the almost 500 client-side marketers and agency responders indicating that their budgets for these channels have increased.

Important Instructions for Australians Living in Camper Trailers

Living in a camper trailer offers Australians a unique way to embrace adventure and freedom while exploring the vast and beautiful landsca...

Maintaining Your Mini Digger: Tips for Longevity and Performance

If you're a proud owner or operator of a mini digger in Australia, you understand the importance of keeping your equipment in top-notch co...

Transform Your Business To Success: The Role Of Branding Agencies In Melbourne

In the bustling city of Melbourne, where every corner tells a story of innovation and creativity, the importance of branding cannot be o...

Revealing The Timeless Appeal Of Ladies' Bodysuits

Fashion has always been a canvas for self-expression, a realm where innovation and tradition intertwine to create garments that not only a...

What Is Crude Oil, and Why Is It Important to Investors?

Crude oil is the lifeblood of the global economy. As an investor, understanding the ins and outs of this vital commodity can be crucial to...

A Sweet Tooth's Guide to the Best Cakes in Melbourne

Indulge your sweet tooth in Melbourne's finest cakes! Brunetti offers decadent chocolate delights like Ciambella Chocolate Teacakes. Mel...

Alan Williams' Impact on Chicago's Defense: Analyzing Key Changes and Improvements

When Alan Williams stepped onto the field as the defensive coordinator for Chicago, expectations were high. His reputation for crafting di...

Understanding the Different Types of Pickup Truck Car Covers

Picking the right truck cover starts with understanding the various types available on the market. Each type is designed to address specif...

Understanding Commercial Plumbing in Adelaide

Introduction In the bustling city of Adelaide, where businesses thrive across diverse sectors, the seamless operation of commercial facil...

Driving into the Future: The Evolution of the Automotive Market in Australia - Trends and Predictions

Examining “the evolution of the automotive market in Australia: trends and predictions” reveals a swift embrace of electric vehicles a...

Crocs: Defying Fashion Norms and Redefining Individuality

In the realm of contemporary footwear, a singular item has emerged as a polarizing yet undeniably iconic choice: the versatile rubber shoe...

Benefits of Network Monitoring Devices in Businesses

In an era where seamless connectivity underpins business operations, ensuring a robust and secure network is paramount for any enterprise...

Tips for Staying Socially Active as a Senior

Staying socially active as a senior can be a challenging task. It becomes particularly difficult as mobility decreases, and friends and fa...

The Benefits of Living in Nature

Have you ever dreamed of buying a mountain property for sale, living immersed in nature, and being surrounded by the beauty of trees and w...

Affordable and Chic: A Guide to Stylish Splashback Tiling on a Budget

When it comes to kitchen renovations, splashback tiling stands out as a game-changer. Not only does it serve a practical purpose by protec...

How to Choose the Perfect Trailer for Your Needs

Whether you're hauling equipment for work or embarking on a weekend adventure, selecting the right trailer is essential. With a myriad of ...

Is There a downside to Taking collagen peptides? Understanding the Side Effects for a Healthier You

Introduction  Lately, everyone seems to be talking about collagen peptides. They're a type of protein that comes from collagen, a key pa...

The Best Materials for Living Room Plantation Shutters: A Comparison

Plantation shutters are a timeless and elegant window treatment that adds both style and functionality to any living space. When it comes ...

Top 5 Home Renovations That Increase Property Value

Enhancing the value of your property is a common goal for homeowners, whether they plan to sell soon or simply want to boost their investm...

Discover the Elegance of Sheer Curtains in Melbourne: A Guide to Custom-Made Sheer Elegance

When it comes to enhancing the aesthetics and functionality of your living spaces, the right choice of window treatments can make all the ...

Tomorrow Business Growth