Travel

L.A. Tourism Releases Updated Visitor Forecast and Tourism Data at Third Annual Market Outlook Forum

  • Written by Chloe Herrick


Los Angeles Tourism & Convention Board (L.A. Tourism) revealed new visitation forecasts and tourism data to hundreds of local leisure and hospitality business leaders at the organisation's third annual Market Outlook Forum last week. Among the highlights, overall visitation to Los Angles is expected to set a new record for tourism with more than 45 million total visitors in 2015, an increase of 2.3% from the previous record-setting year.

International visitation is estimated to grow 3.2% to more than 6.7 million, with Australian visitors numbers forecasted to increase by 4.5% by 2016. Total visitor spend in Los Angeles is projected to grow 5.2% from USD$19.6 billion last year to more than USD$20 billion in 2015.

“As one of the world's premier travel destinations, Los Angeles is poised to once again reach new heights in 2015 following the momentum of four consecutive years of record breaking tourism growth,” said Ernest Wooden Jr., President & CEO of L.A. Tourism.

“We are firmly positioned to reach our goal of 50 million visitors by 2020, but it's imperative there be progress with new and updated infrastructure and hotel development to showcase Los Angeles as a desirable destination to our visitors and accommodate the growth in visitation.”

Hotel occupancy for the first half of 2015 reached 79.6% and is projected to total 79.3% for the entire year. RevPAR for the year's first half totalled USD$122.83, an increase of 7.6% from 2014's first half of USD$114.16. RevPAR for the entire year is forecasted to reach USD$123.25, an increase of 6.1% over 2014.

Citywide, the convention business is also booming for Los Angeles with 32 conventions booked for 2016, the most for the city since 2001. Economic impact of these bookings is estimated to be USD$429 million.  

L.A. Tourism also highlighted its global sales and marketing plans at the conference, highlighted by plans to renew its successful “What's Your L.A. Story” campaign with new creative as well as initiatives to increase its market share of Australia, one of L.A.'s top international markets.

The Viw Magazine

Sick and Tired of Your Dead End Job? Try Teaching!

Tired of the same old grind at the office? Want an opportunity to impact lives both in your community and around the world? Do you love to travel and have new experiences? Teaching English is the perf...

News Company - avatar News Company

LifeStyle

4 Perfect Locations for your Destination Wedding in France

France is probably one of the few locations in the world that we synonymise with love so what bett...

Questions to ask yourself before buying your watch

There are more and more watches on the market. And more and more brands are trying to seduce consu...

How to Thoroughly Prepare Children for a Professional Photoshoot at a Studio

Children are only young for a moment, which is why, for a lot of parents, it's essential to take a...

What to Expect at the University of Florida Tour

The University of Florida is a dream college for most aspiring students. Not only because of its p...