• Written by Marcha van den Heuvel


As the ‘social economy’ continues to evolve[1], influencer marketing company Visual Amplifiers (VAMP) is disrupting the space with a new approach which places influencers and their creativity in the power position.

VAMP believes influencers are redefining how to visually tell brand stories and connect with consumers through social media, with VAMP helping them manage their increasing influence to enable authentic brand connections, which results in innovative marketing that resonates with their audience.

Todd Sampson, one of the most influential identities in the Australian media and communications industry, and a strong believer in this differentiated approach and commitment to the influencers as the creators, has recently joined VAMP’s board as a non-executive director.

Todd Sampson is co-host of the The Gruen Transfer, regular panelist on Network Ten’s The Project and non-executive Chairman of creative agency, Leo Burnett. An innovator and philanthropist, he was co-creator of the Earth Hour initiative - the largest environmental movement in history, reaching more than 1.4 billion people, in over 5,500 cities.

VAMP co-founder, Ben McGrath, says: “Todd brings to the table a vast amount of experience and industry knowledge. Our ability to attract influential industry leaders of Todd’s calibre to the board within the first 12 months of launching is testament, not only to the growth potential of social influencer marketing, but also the strength of VAMP’s unique model.”

“Word of mouth marketing continues to be one of the most powerful mediums for brands because, when done well,  it is authentic and persuasive. It is important for brands to maintain authenticity in social influencer campaigns by integrating into the influencer’s channel rather than disrupting it,” McGrath said.

“You only have to look at the quality of the content our talent has produced for clients including eBay, Samsung, Toby’s Estate, ASOS and Uniqlo to see that influencers are progressive marketers in this channel. VAMP is currently focused on Instagram because it is a positive visual communication channel that is a fertile and a growing opportunity for brands,” McGrath said.

According to Todd Sampson, this ecosystem naturally cultivates influential personalities – including everyday people – feeding a steadily growing audience. It’s a lucrative opportunity for brands, and start-ups like VAMP are well-placed to capitalise on this growing segment of the marketing industry.

Social media continues to disrupt how brands interact with consumers. We’ve moved far beyond creating an ad and posting it. Innovators in the industry, like VAMP, are really playing in the ecosystem, using social media, and its passionate content creators and curators, to work smarter and more authentically for them,” Sampson said.

According to Nielsen’s 2015 Global Trust in Advertising Report[2], passionate brand advocates can be powerful allies to amplify a brand’s message, with 83 per cent of consumers trusting opinions from people they know and 66 per cent trusting consumer opinions posted online, and marketers are now starting to turn to brand advocates to generate not just buzz but campaigns that lead to sales.

In its report The social economy: Unlocking value and productivity through social technologies[3], McKinsey & Company estimates that up to one-third of consumer spending could be influenced by “social” interactions, which could mean that $940 billion of annual consumption in some US and European categories could be influenced by social input.

VAMP is a one-stop-shop for brands and agencies from talent recruitment, product delivery, talent payments all the way through to reporting, analytics and optimisation. 

VAMP’s selection method involves targeted recruitment of social influencers with a natural alignment with the brands they are promoting, allowing them free-reign to creatively represent the brand for their own audience. This dedication to authenticity ensures engagement rates for campaigns continually surpass Instagram engagement benchmarks.

Founded in 2015, VAMP has worked on campaigns for major brands including Samsung, Uniqlo, eBay, ASOS, Toby’s Estate, Tapify, The Horse and General Pants amongst others.


About Visual Amplifiers (VAMP) - http://visualamplifiers.com/

VAMP is an influencer marketing company providing brands with mass targeted demographic product placement in Instagram. Vamp matches brands with social influencers to create authentic branded content that actively engages followers and translates to product purchase. VAMP provides a single end-to-end solution for brands from recruiting talent, product distribution, talent payment, reporting, analytics and optimisation. VAMP is the product of start-up foundry, Digital4ge, which also founded ASX-listed REFFIND.

Alone for the holidays? Here are five ways to lift your spirits

Oryana Angel - avatar Oryana Angel

The most comprehensive report on loneliness in Australia shows that a quarter of adults are lonely for three or more days of the week. The Australian Psychological Society and Swinburne University s...

Read more

Human rights in 2018 – ten issues that made headlines

Louise Chappell, Director of the Australian Human Rights Institute; Professor of Law, UNSW - avatar Louise Chappell, Director of the Australian Human Rights Institute; Professor of Law, UNSW

Rohingya women and children being moved on a truck south of Yangon, Myanmar. AAP/EPA/Lynn Bo BoOn December 10, the world marks 70 years since the adoption of the Universal Declaration of Human Rights...

Read more

Grey nomad lifestyle provides a model for living remotely

Timothy Moore, PhD Candidate, Melbourne School of Design, Monash University - avatar Timothy Moore, PhD Candidate, Melbourne School of Design, Monash University

Grey nomads are champions of a radical type of portable urbanism as they travel to far-flung places like Lake Ballard in Western Australia. Image courtesy of Tourism Western Australia, Author provided...

Read more

We asked five experts: should I lie to my children about Santa?

Sophie Heizer, Commissioning Editor, Education, The Conversation - avatar Sophie Heizer, Commissioning Editor, Education, The Conversation

If they ask, tell them the truth. www.shutterstock.comAh yes, December. Christmas trees and decorations are popping up in shop windows, the weather is warming up, and the school holiday period looms. ...

Read more

The government can restrain electricity prices without threatening to break up power companies. Its adviser says so

Tony Wood, Program Director, Energy, Grattan Institute - avatar Tony Wood, Program Director, Energy, Grattan Institute

Victoria's Loy Yang brown coal power station at night. Breaking up generation companies might do little to bring prices down. ShutterstockWho wouldn’t want cheaper power? And who wouldn’t...

Read more

Blowing up the Parthenon: the power of a symbol

Bronwen Neil, Professor of Ancient History, Macquarie University - avatar Bronwen Neil, Professor of Ancient History, Macquarie University

The Parthenon is visible for miles around from the Acropolis (citadel) on which it stands. ShutterstockThe Parthenon is one of the most famous and recognisable buildings in the world. Designed as a t...

Read more

How researchers assess whether medications work

Yasmine Probst, Senior lecturer, School of Medicine, University of Wollongong - avatar Yasmine Probst, Senior lecturer, School of Medicine, University of Wollongong

Ear infections are no fun. The OSTRICH clinical trial looked at whether oral steroid medications might help. from www.shutterstock.com This article is in the series This is research, where we ask aca...

Read more


8 Skin Care Products Every Wander Woman Should Carry In Their Handbag

Every lady traveller needs to have things on her person that will make it easier for her to prepare ...

Ways to Choose the Right Wedding Photographer

Is there anything more stressful and more wonderful than planning a wedding? At the same time, you a...

6 Things to Take Care When You're An On-field Working Woman

Six Things To Handle For The On-Field Women's Work Environment Every working woman should go throug...