.

Natural Beauty and How to Achieve It

We’ve spent quite a few recent years on a rollercoaster of different beauty trends, all with different focuses but the same goal: enhance yourself artificially to achieve an idealistic standard. From the celebrities in the media to the lady next ...

Brigitte Evans - avatar Brigitte Evans

Frydenberg should call a no-holds-barred inquiry into superannuation now, because Labor won't

The Coalition is running out of time to do worthwhile things. Facing overwhelming odds of defeat in the election due within weeks, one of its last throws of the dice should be to do something Labor w...

Peter Martin, Visiting Fellow, Crawford School of Public Policy, Australian National University - avatar Peter Martin, Visiting Fellow, Crawford School of Public Policy, Australian National University

Sam and the honest broker: why Commissioner Hayne wants mortgage brokers to charge fees

Wes Mountain/The Conversation, CC BY-NDThe Royal Commission recommendation that mortgage broker commissions, currently paid by lenders, should be replaced by up-front fees paid by borrowers, has been...

Kevin Davis, Research Director of Australian Centre for FInancial Studies and Professor of Finance at Melbourne and Monash Universities, Australian Centre for Financial Studies - avatar Kevin Davis, Research Director of Australian Centre for FInancial Studies and Professor of Finance at Melbourne and Monash Universities, Australian Centre for Financial Studies

Aussie parents are under pressure to buy their kids academic advantage too

Allegations of parents cheating and bribing top-tier universities in the US to secure their children’s admission have caused a media storm in recent weeks. Those indicted included members of the...

Kellie Bousfield, Associate Head of School, School of Education, Charles Sturt University - avatar Kellie Bousfield, Associate Head of School, School of Education, Charles Sturt University

Missed something the doctor said? Recording your appointments gives you a chance to go back

It's often hard to comprehend complicated medical information from your doctor – particularly if you've just received bad news. From shutterstock.comYou’re in a consultation with your doct...

Amelia Hyatt, Senior Researcher, Peter MacCallum Cancer Centre - avatar Amelia Hyatt, Senior Researcher, Peter MacCallum Cancer Centre

Stowaway mozzies enter Australia from Asian holiday spots – and they're resistant to insecticides

We might not be able to use common insecticides to kill mosquitoes that arrive from other countries. from www.shutterstock.comPlanning a trip to the tropics? You might end up bringing home more than ...

Tom Schmidt, Research fellow, University of Melbourne - avatar Tom Schmidt, Research fellow, University of Melbourne

Worn, uneven, flooded: young people need better parks to get out and play

Poor quality and access are common barriers to young people using parks. FamVeld/ShutterstockWho wants to play sport in the mud and muck? Or have to climb a fence to play? After an observational, ...

Deborah Ascher Barnstone, Professor, Associate Head of School, School of Architecture, University of Technology Sydney - avatar Deborah Ascher Barnstone, Professor, Associate Head of School, School of Architecture, University of Technology Sydney

Lascivious virgins and lustful itches: women's masturbation in early England

Battita Dossi, Nymph of Spring (16th century). Wikimedia CommonsIn our sexual histories series, authors explore changing sexual mores from antiquity to today. In the 18th and 19th centuries, masturba...

Paige Donaghy, PhD Student, The University of Queensland - avatar Paige Donaghy, PhD Student, The University of Queensland

View from The Hill: NSW result gives federal Liberals a boost in the mind games

Scott Morrison couldn’t wait for NSW opposition leader Michael Daley’s concession speech on Saturday night. Morrison leapt to the stage at the Liberals’ function, speaking ahead of G...

Michelle Grattan, Professorial Fellow, University of Canberra - avatar Michelle Grattan, Professorial Fellow, University of Canberra

NSW Coalition scrapes back in as minor parties surge – but delivering on promises will not be easy

Having been returned to power, the Berejiklian now has to deliver on its big promises. AAP/Lukas Coch“It’s not a game of SimCity,” NSW treasurer, Dominic Perrottet assured viewers on...

Andy Marks, Assistant Vice-Chancellor, Strategy and Policy, Western Sydney University - avatar Andy Marks, Assistant Vice-Chancellor, Strategy and Policy, Western Sydney University

Coalition wins a third term in NSW with few seats changing hands

Gladys Berejiklian is set to be returned as New South Wales premier. AAP/Lukas CochWith 54% of the vote counted at the New South Wales election held today, the ABC is currently projecting 45 of the 93...

Adrian Beaumont, Honorary Associate, School of Mathematics and Statistics, University of Melbourne - avatar Adrian Beaumont, Honorary Associate, School of Mathematics and Statistics, University of Melbourne

Planning a Relaxing Weekend in Anaheim

Anaheim is a lively Orange County, California city that's famous for its plentiful attractions. People regularly travel to sun-kissed Anaheim in order to visit Disneyland Park. Disneyland Park is a ...

News Company - avatar News Company

Funding boost for policing finance sector, in budget that warns of economic softening

Treasurer Josh Frydenberg will deliver the 2019 budget on April 2. LUKAS COCH/AAPThe April 2 budget will provide about A$600 million to pursue wrongdoers and help restore trust in Australia’s fi...

Michelle Grattan, Professorial Fellow, University of Canberra - avatar Michelle Grattan, Professorial Fellow, University of Canberra

Your Brain On Golf: 6 Amazing Benefits of Swinging A Golf Club

Are you one of those people who still consider golf a sport reserved exclusively for the elite? Then you’ll find it quite surprising just how much this sport has changed over the past few years. F...

Leila Dorari - avatar Leila Dorari

A History of the AFL Grand Final

The AFL Grand Final is the biggest and most important sporting event on the calendar. It is a sort of Superbowl for Australian Rules Football. Traditionally held on the last Saturday in September, t...

News Company - avatar News Company

How to keep your car safe while travelling out of Melbourne

Struggle of parking your car while travelling Regardless of the fact if you live in Melbourne or not, a problem that everyone faces while travelling out of their country is that where will they end...

News Company - avatar News Company

Silver moss is a rugged survivor in the city landscape

Silver moss can survive almost total dehydration. HermannSchachner/Wikipedia, CC BY-SASign up to Beating Around the Bush, a series that profiles native plants: part gardening column, part dispatches ...

Alison Haynes, PhD Candidate, University of Wollongong - avatar Alison Haynes, PhD Candidate, University of Wollongong

Why dangerous asteroids heading to Earth are so hard to detect

How close can a potentially dangerous asteroid get before it's detected? Shutterstock/Alexyz3dEarth is often in the firing line of fragments of asteroids and comets, most of which burn up tens of kilo...

Jonti Horner, Professor (Astrophysics), University of Southern Queensland - avatar Jonti Horner, Professor (Astrophysics), University of Southern Queensland

Want to boost Aboriginal financial capability? Spend time in communities

CatholicCare NT has teams who take time to develop culturally and community appropriate practices. Photo credit: J. Louth, Author provided One of the key themes from the Banking Royal Commission’s ...

Jonathon Louth, Research Fellow, Australian Centre for Community Services Research, Flinders University - avatar Jonathon Louth, Research Fellow, Australian Centre for Community Services Research, Flinders University

Finding dignity and grace in the aftermath of the Christchurch attack

Victims are responding to the Christchurch mosque shooting with bravery and compassion, not anger and hate. Mick Tsikas/AAPFollowing the tragic attack in Christchurch that killed 50 people as they pr...

Mohamad Abdalla, Founding Director of the Centre for Islamic Thought and Education, University of South Australia - avatar Mohamad Abdalla, Founding Director of the Centre for Islamic Thought and Education, University of South Australia

  • Written by Marcha van den Heuvel
VISUAL AMPLIFIERS IS CHALLENGING BRANDS TO THINK DIFFERENTLY ABOUT
INFLUENCER MARKETING

TODD SAMPSON JOINS BOARD OF INFLUENCER MARKETING COMPANY


As the ‘social economy’ continues to evolve[1], influencer marketing company Visual Amplifiers (VAMP) is disrupting the space with a new approach which places influencers and their creativity in the power position.

VAMP believes influencers are redefining how to visually tell brand stories and connect with consumers through social media, with VAMP helping them manage their increasing influence to enable authentic brand connections, which results in innovative marketing that resonates with their audience.

Todd Sampson, one of the most influential identities in the Australian media and communications industry, and a strong believer in this differentiated approach and commitment to the influencers as the creators, has recently joined VAMP’s board as a non-executive director.

Todd Sampson is co-host of the The Gruen Transfer, regular panelist on Network Ten’s The Project and non-executive Chairman of creative agency, Leo Burnett. An innovator and philanthropist, he was co-creator of the Earth Hour initiative - the largest environmental movement in history, reaching more than 1.4 billion people, in over 5,500 cities.

VAMP co-founder, Ben McGrath, says: “Todd brings to the table a vast amount of experience and industry knowledge. Our ability to attract influential industry leaders of Todd’s calibre to the board within the first 12 months of launching is testament, not only to the growth potential of social influencer marketing, but also the strength of VAMP’s unique model.”

“Word of mouth marketing continues to be one of the most powerful mediums for brands because, when done well,  it is authentic and persuasive. It is important for brands to maintain authenticity in social influencer campaigns by integrating into the influencer’s channel rather than disrupting it,” McGrath said.

“You only have to look at the quality of the content our talent has produced for clients including eBay, Samsung, Toby’s Estate, ASOS and Uniqlo to see that influencers are progressive marketers in this channel. VAMP is currently focused on Instagram because it is a positive visual communication channel that is a fertile and a growing opportunity for brands,” McGrath said.

According to Todd Sampson, this ecosystem naturally cultivates influential personalities – including everyday people – feeding a steadily growing audience. It’s a lucrative opportunity for brands, and start-ups like VAMP are well-placed to capitalise on this growing segment of the marketing industry.

Social media continues to disrupt how brands interact with consumers. We’ve moved far beyond creating an ad and posting it. Innovators in the industry, like VAMP, are really playing in the ecosystem, using social media, and its passionate content creators and curators, to work smarter and more authentically for them,” Sampson said.

According to Nielsen’s 2015 Global Trust in Advertising Report[2], passionate brand advocates can be powerful allies to amplify a brand’s message, with 83 per cent of consumers trusting opinions from people they know and 66 per cent trusting consumer opinions posted online, and marketers are now starting to turn to brand advocates to generate not just buzz but campaigns that lead to sales.

In its report The social economy: Unlocking value and productivity through social technologies[3], McKinsey & Company estimates that up to one-third of consumer spending could be influenced by “social” interactions, which could mean that $940 billion of annual consumption in some US and European categories could be influenced by social input.

VAMP is a one-stop-shop for brands and agencies from talent recruitment, product delivery, talent payments all the way through to reporting, analytics and optimisation. 

VAMP’s selection method involves targeted recruitment of social influencers with a natural alignment with the brands they are promoting, allowing them free-reign to creatively represent the brand for their own audience. This dedication to authenticity ensures engagement rates for campaigns continually surpass Instagram engagement benchmarks.

Founded in 2015, VAMP has worked on campaigns for major brands including Samsung, Uniqlo, eBay, ASOS, Toby’s Estate, Tapify, The Horse and General Pants amongst others.

 

About Visual Amplifiers (VAMP) - http://visualamplifiers.com/

VAMP is an influencer marketing company providing brands with mass targeted demographic product placement in Instagram. Vamp matches brands with social influencers to create authentic branded content that actively engages followers and translates to product purchase. VAMP provides a single end-to-end solution for brands from recruiting talent, product distribution, talent payment, reporting, analytics and optimisation. VAMP is the product of start-up foundry, Digital4ge, which also founded ASX-listed REFFIND.

LIfeStyle

People prioritising their relationships with themselves

When one hears the word ‘relationship’, most people automatically think of romantic bonds. Of ...

Leading dentist warns parents against teeth whitening

The teeth whitening industry is experiencing significant growth with many people seeking out produ...

Plastic surgeon aims to re-define beauty

Dr. Anh Nguyen aims to re-define what beauty means. She has brought together 40 of her patients aged...

This Is How to Take Care of Beard during summer

Often, we watch the beards disappear as the cold weather goes into a recession period. The three sum...