Viw Magazine

Business Coach

  • Written by Caterina Di Biase


Specialised tips from industry professional Caterina Di Biase.

 

PRODUCTS

 

Keep your bathroom cabinet stocked with all the summer essentials to keep your blonde looking and feeling fabulous. Catering for every blonde out there, the BLONDME collection offers products for all blondes, cool blondes and warm blondes.

 

All blondes

This is a full care regime for in-depth nourishment and strengthening of ANY blonde hair.

 

Schwarzkopf Professional BLONDME Keratin Restore Bonding Shampoo and Conditioner

While gently cleansing the hair (without overloading the untreated hair areas), these products will work to create new bonds within the hair fibres and reinforce weakened areas in the hair structure. Say goodbye to scraggly, dry and dull summer hair and hello to smooth, soft, detangled and repaired blonde locks.

 

Schwarzkopf Professional BLONDME Keratin Restore Bonding Mask

Treat yourself (and your blonde) to this deeply repairing treatment that will maintain your in-salon blonde service – taking no more than 5-10 minutes! Give your blonde tresses the ultimate treatment that will intensively repair the internal structure of fragile, lightened and coloured hair.

 

Schwarzkopf Professional BLONDME Shine Elixir

For daily conditioning care and smoothing of all blonde hair types, this luxurious leave-in serum will leave your blonde with a silky touch and shiny finish. With humidity getting the best of us, this product contains a light styling polymer for anti-frizz control and smoothness.

Cool blondes

For hair with cool cendré tone directions that want to neutralise unwanted warmth.

Schwarzkopf Professional BLONDME Tone Enhancing Bonding Shampoo

For those of you with cool tones such as grey, white and ash, this shampoo will ensure your perfectly curated cool blonde will stay cool all summer long. While giving you a delicate cleanse, the specially crafted shampoo delivers targeted levels of cool pigments to maintain a fresh cool tone direction. Yellow tones no more!

 

Schwarzkopf Professional BLONDME Tone Enhancing Bonding Mask

A lightweight and pigmented treatment with cool cendré tone direction to complete and maintain your in-salon blonde service. It delivers cool pigments to maintain, refresh and enrich blonde tone directions while neutralising any blondes that have a tendency to turn warm. The magical mask visually brightens highlighted blondes. A great product to take on holidays, so that your blonde is looking its best at any given time - even on the beach in Barbados!

 

Schwarzkopf Professional BLONDME Tone Enhancing Spray Conditioner

A pigmented leave-in spray conditioner with cool cendré tone direction for lightweight daily blonde care – a summer must have! Your blonde will feel silky smooth (literally!) with its Hydrolysed Silk agent to improve the texture of your delicate blonde. To help keep your cool tones nice and icy, this tone enhancing spray contains anti-yellow pigments. With the added benefit of protection against harsh UV-rays, you’ll never have to hide your blonde from the sunshine again! Healthy, shiny and soft blonde, all summer long? Yes please!

 

Warm blondes

This range is for warm caramel, refreshing or reviving faded blonde shades.

 

Schwarzkopf Professional BLONDME Tone Enhancing Bonding Shampoo

Keep your caramels warm and toasty with this pigmented sulfate-free shampoo, containing rich caramel tone direction to support and maintain your in-salon blonde service. Clean, protected and silky is what your warm blonde will feel all summer long.

 

Schwarzkopf Professional BLONDME Tone Enhancing Bonding Mask

Ensure ZERO dullness this summer with this indulgent and deeply nourishing treatment, containing natural warm colour pigment to refresh warm blondes and enrich dull, faded blondes.

TIPS AND TRICKS – Caterina Di Biase, Schwarzkopf Professional ambassador, 2017 Educator of the year and director at Heading Out Hair and Beauty, Melbourne.

 

Your hair routine

It’s best to stick to your normal colouring routine during summer - so if you colour your hair every 6 weeks, just ask your hairdresser to include a treatment when you go into the salon.

 

Moisture kick

To give your hair an extra moisture boost during summer, switch your normal conditioner to a treatment – which will be your BEST friend during summer.

 

Hydrate! Hydrate! Hydrate!

Pack a small bottle of spray conditioner (such as the Schwarzkopf Professional BLONDME Tone Enhancing Spray Conditioner) in your handbag and spray till your heart's content. This will not only hydrate your hair during the day but also work to keep your hair looking fresh and rid any brassiness caused by the sun and salt water.

 

A day at the beach!

ALWAYS rinse the salt water out of your hair to avoid dryness and unwanted yellow.

 

By the pool

ALWAYS rinse and shampoo/condition your hair after a dip in the pool, as it is important to completely remove the chlorine from your hair (which can be very damaging to blonde hair, resulting in a green tinge!)

 

Protect your skin and protect your hair!

Just as you would with your skin, apply sunscreen or leave in treatments to create a barrier against the harsh elements of summer. Invest in a quality hair sunscreen or products that protect against UV damage, otherwise sunscreen works just as well!

 

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