Supermodels and best friends Rosie Huntington-Whiteley and Lily Aldridge grace the cover of ELLE Australia to celebrate Australian charity Pink Hope’s Pinky Promise campaign
Elle Australia - June issue, on sale today
Monday, May 23, 2016
ELLE Australia has partnered with local charity Pink Hope to create a special issue featuring high-profile supermodels and best friends Rosie Huntington-Whiteley and Lily Aldridge, on sale today.
Preventative breast and ovarian cancer charity Pink Hope has launched the Pinky Promise campaign to inspire and empower friends to get together and “make a Pinky Promise” to encourage and support their best friend when it comes to their health.
Taking the lead in raising awareness of the campaign, Huntington-Whiteley and Aldridge star on ELLE’s stunning cover as well as in a 12-page feature, shot on location at the Villa de Leon in Malibu by photographer Simon Upton.
Justine Cullen, editor-in-chief of ELL
Krystal Barter, founder of Pink Hope, says, "It’s truly been a highlight to collaborate with ELLE Australia and the team on such an important initiative. Having Rosie and Lily’s support means we will reach best friends all around Australia, empowering and inspiring them to have each other’s back when it comes to health.”
How to make your Pinky Promise:
1. Make a Pinky Promise with your bestie at pinkypromise.com.au.
2. Share your promise on social media using #BFFpinkypromise.
3. Support Pink Hope by donating or purchasing from their store.