Viw Magazine

Business Coach

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Who doesn't love a burger on a late Friday night? Perhaps some chicken wings and fries? Food trucks have been popping up all over capital cities especially Sydney in the past few years. There has been a surge in people wanting to own one and buying a food truck for sale has been a popular trend.

There are so many advantages to buying a food truck for sale, the most obvious is that it is mobile! You can pack it up and take it anywhere you want. There are plenty of night markets, fuel stations, corner blocks all open to accepting a food truck business. It is what makes a food truck for sale so appealing!

We take a look at how buying a food truck for sale can make your foodie dreams a reality!

  1. Buy a Food Truck for Sale that's Well Established!

There are hundreds of food trucks out there. Some have built such a strong following that people will drive over an hour just to line up for another hour to buy their food. Can anyone say Knafeh Brothers? If you know, you know.

If you buy a food truck for sale that is already an established brand, you will have an audience. The key to determining if it is well established is to look at their social media following. Foodies will follow their favorite trucks then track them down - just to eat that delicious burger or that deep fried cheesecake.

If you buy an established food truck for sale you have options. You can always change the food offerings, mix up the menu - though you may want to stay as close to the original if it's well established as you may quickly lose this client base.

  1. Think Outside the Box

You want to buy a food truck for sale that sells burgers. Well so do 100 other trucks. What can make your truck different? Think about the spices you use, the branding, the image. How will you connect with your clientele? Do you live in a certain area, maybe naming after local beaches, or offering something unique like a lobster roll can make your food truck stand out.

  1. Not all Food Trucks for Sale Move!

It might sound cliche and a bit strange, but some of the most successful food trucks don't go anywhere. They are parked on petrol station lots, in peoples front yards, as the closed car yard at night. You will find food trucks for sale in very epic locations and open 7 nights a week doing a roaring trade.

So don't get caught up that buying a food truck for sale is all about being mobile and chasing the local night markets. Times have changed and so has the way food trucks operate and are profitable.

  1. A Shopfront and a Food Truck

So many food trucks have built their brand with a shopfront. Maybe they opened in a high foot traffic area for 12 months. Built a loyal following, bought a truck and then off they went. Left the expensive lease and moved to another location, all whilst their new followers hunted them down.

It's a good idea to think of a combination. Whether you start with a food truck or a takeaway for sale it is a good way to build a following. Maybe you start with a food truck then open a shop front, or vice versa.

Final Thoughts

Aussies love food trucks. The food can be delicious, well priced and it's a bit of an adventure, going for a drive, sitting in a parking lot, meeting your friends. If you're looking at a food truck for sale, evaluate what works best for you, and whether you can continue to build the business and make it even more profitable.

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