Viw Magazine

Men's Weekly

.

Reckitt Hong Kong eCommerce campaign crowned Bronze in "Best eCommerce Campaign - Content Marketing" and shortlisted for the newly launched category of "Best Use of Analytics and Data Insights" in Asia eCommerce Awards 2023

  • Written by Viw Magazine

Reckitt’s Customer Review eCommerce campaign successfully leveraged data insights to refine ad targeting and content strategies, driving a significant fivefold increase in Return-on-Ad-Spent (ROAS) in just one month

HONG KONG SAR - Media OutReach - 24 November 2023 - Reckitt Hong Kong was awarded Bronze in "Best eCommerce Campaign - Content Marketing" and shortlisted for the newly launched category of "Best Use of Analytics and Data Insights" at Marketing Interactive's Asia eCommerce Awards 2023, recognising an exemplary performance of the Customer Review eCommerce Campaign, in which the refined ad targeting strategies and ad content with a "human touch" drove a significant growth of 533% in ROAS in June, compared to the average of offer-centric eCommerce campaigns from January to May 2023.

Read more

More Articles ...

  1. Bowtie Term Life Increases Max Insured amount to HK$20 million, Offering the Highest Insured Amount Among Online Life Insurances in Hong Kong
  2. Xinjiang folk artist sings for Sayram Lake with original ecology music
  3. OR builds on its track record of PTT lubricants innovation to grow in international markets by leveraging its well-established distribution network and strategic partnership
  4. Transforming to FutureCoal: The Global Alliance for Sustainable Coal
  5. CityProg 2023 Hong Kong Design Festival Communicating Circularity • Celebrating Local Game Changers
  6. BodyAid launches Ginger Anti-hair Loss Shampoo and Conditioner Products
  7. "A Fairytale Christmas" Is Coming To Pacific Place! Experience A Magical Adventure Like No Other This Season
  8. APAC cities continue to be some of the world’s most connected and prominent as emerging hubs in South Asia gain ground
  9. FBS and SUKA Society Make an Impact: New Classroom and School Kits for Sabah Students
  10. Appier empowers brands to gain a competitive edge in the AI revolution by targeting five key marketing objectives

LifeStyle

Considering Combined Surgical Approaches for Natural-Looking Results

Cosmetic procedures are no longer viewed as single, isolated treatments. Many individuals explorin...

River Cruising Etiquette – Are You Making a Splash (And Not in a Good Way?)

Australia has always been a hotspot for water-based activities. What else would we do with all tha...

Human Hair Toppers for Women: Subtle Volume With Natural Confidence

Hair thinning can be a quiet concern for many women, affecting confidence long before it becomes v...

How Lifestyle Awnings Create Stylish and Functional Outdoor Living Spaces

Outdoor spaces have become an essential part of modern living, offering areas to relax, entertain...