Viw Magazine

The Times


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De Beers Group Hosts Desert diamonds Beacon Campaign Launch in Shanghai

  • Written by Viw Magazine

Largest category marketing investment in 15 years supports Desert diamonds’ debut in Asia, opening a brilliant new chapter for natural diamonds

SHANGHAI, CHINA – Media OutReach Newswire - 30 July 2026 – De Beers Group hosted the Desert diamonds Asia launch event in Shanghai on 29th July, marking the official arrival of the Desert diamonds beacon in China, embodying the spirit of "authenticity, individuality and inner radiance".

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