Young Chinese revive, transform ancient crafts for modern markets
- Written by Viw Magazine
DALI, CHINA - Media OutReach Newswire - 1 December 2025 - At the 2025 Intangible Cultural Heritage（ICH） brand promotion week held from Sunday to Friday in Dali, which was organized by the Ministry of Culture and Tourism, over 120 heritage brands demonstrated how traditional craftsmanship can be integrated with contemporary design.
