When your small business turns into a larger enterprise, your job becomes less about merely providing a service and more about going the extra mile. It’s vital to foster strong relationships with those who keep your venture thriving to ensure the continued success of your brand. A fantastic way of achieving this is by treating your clients, stakeholders, and employees with corporate gifts. Read about the many benefits of corporate gift-giving below and find out why it’s a good idea to start stocking up:

Brand Recognition

Every business struggles with brand recognition in its early stages. Nike didn’t gain attention for its tick overnight, nor did McDonald’s reach billions with its ‘M’ straight away. However, branded corporate gifts can put you on the right path to achieving recognition. Whether you’re branding whiskey glasses, pens, reusable coffee cups or caps, you’ll find that awareness of your brand can work its way into your local area quicker than you would have thought possible. Additionally, the more stock you buy, the lower the unit price, meaning you can have enough products on hand to last you for months without breaking the bank.

Ice Breaker

If you’re meeting with a new client, corporate gifts can be an excellent icebreaker. Rather than turning up empty-handed to talk to someone who could potentially spell big things for your company, present them with a stunning whiskey glass set or presentation pen which proudly displays your branding. As well as building rapport with your client, handing over a gift can speed up the exchange of niceties so you can get down to business right away.

Strengthen Rapport

When your customer base expands, it can be a challenge to provide every client with the same degree of attention that you used to employ. Corporate gifts allow you to extend your gratitude without taking up too long of your precious time. What’s more, if you deal in business internationally, you’ll always have something on hand if exchanging a gift is customary.

Treat Your Staff

A shocking 79 percent of people who left their previous employment said a lack of appreciation was their reason for doing so. Rather than subjecting your business to the same fate, put the effort in to make your staff feel valued. Buying corporate gifts can be an investment in your staff’s happiness, which in turn increases productivity. Therefore, branded umbrellas, drink bottles, and even reusable coffee cups can all be of benefit to your company culture.

Trade Shows

Trade shows can often be a lucrative opportunity to gain new clients, but only if you have something to draw them to your stall. Instead of offering the same old boring pamphlets like everyone else, buck the trend and brand some corporate goods to give away. Not only does the opportunity for gifts pique curiosity levels, but it breaks the ice to chat with people about their needs. The right salesperson can then make people believe that your service offering is the perfect solution to their problems.

End of Year Treat

Christmas is the best time of year for giving and receiving. Rather than sending your clients a customary Christmas card with your logo, why not take it one step further? For your nearest and dearest customers, a corporate gift will be a pleasant surprise. From jars of candy through to office items, there are so many things you can offer that’ll have your customer feeling optimistic about your company.

Corporate gift-giving may seem like another cost for your business, but in most cases, it’s an investment. Your team and customers are crucial for your company’s growth, and strengthening your relationships with them will ensure the success of your business in the future. Now’s the time to do some research and start building up your stockpile!