Viw Magazine

Food & Beverage

  • Written by Joanna Macarthur


1 July 2016. Australia’s new country of origin food labelling laws come into effect today, helping Aussie consumers find out more about their food.

The Australian Made Campaign’s (AMCL) famous Australian Made, Australian Grown (AMAG) kangaroo logo will feature on most new labels, along with a bar chart showing what proportion of the ingredients come from Australia. It’ll give shoppers a better understanding of how much of their food is sourced locally.

The new system is compulsory for all food products  produced for sale in Australia. Consumers will gradually start to see the new labels roll out, with a two year phase-in period to allow companies to relabel, redesign and sell existing stock before the June 30, 2018 deadline, when the new system will become mandatory.

Australian Made Campaign Chief Executive, Ian Harrison, said the scheme will greatly improve clarity and consistency for Australian consumers.

“A tighter system for food labelling, coupled with a better understanding of that system by consumers, will give Aussie shoppers more confidence in what they are purchasing and provide Australian farmer and manufacturers with a much needed leg up,” Mr Harrison said.

“It removes that old phrase which nobody liked, ‘Made in Australia from local and imported ingredients. ’”

AMCL believes the widespread use of the AMAG logo will also strengthen the logo’s connection to Australia and help boost sales of genuine Aussie goods in domestic and export markets. Exported food is not required to carry the new labels so businesses wanting to use the AMAG logo on their products can do so under a licence with AMCL.

Shoppers will also continue to see the AMAG logo on all other types of Aussie products with AMCL to continue administering and promoting the logo as a voluntary country of origin certification trade mark.

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