Viw Magazine


  • Written by Candice Meisels

Judgement free space that encourages face to face meet ups.

Emma Lovell
Emma Lovell

Emma Lovell is a Sydney Mum of two. The public know her from Shark Tank where she won over one of the sharks with her innovative sleep, sun and travel product CoziGo (formerly known as Fly Babee). She has also won various awards such as the AusMumpreneur Emerging Business for 2016 and the Optus My Business Award for Wholesaler of 2016. 

Emma set up Mumsomnia to provide a judgement free zone for Mums. This social media group encourages mothers to meet up face to face. 

Emma Lovell states: "For me, being a new mum was the most vulnerable I’ve ever been and I think there are so many women out there that need support outside of their immediate family and friends. I set up Mumsomnia to provide a judgement free space for women to connect and make a plan to meet up face to face. Social Media is making us all anti-social and we all spend far too much time attached to our phones."

We’re hoping 2017 will see Mumsomnia connect more mums face to face and forge some lifelong memories and friendships. All we ask, is if you have nothing nice to say when in this space, don’t say anything at all!


Emma adds: "You don’t have to be a “billy no mates” to come and join Mumsomnia, you may feel disconnected from your current friends at this new stage of your life, have moved to a new area or just fancy meeting a fresh face and make a new connection. Once there, in order to make it happen, you must make the effort to give a shout out to other members and make time for a coffee date with the kids or throw caution to the wind and make a plan to have a kid free dinner with a cocktail or two!!"


Below: Emma Lovell and her first innovation for parents and babies/toddlers, CoziGo, formerly Fly Babee.


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