A Scoop of Creativity: HeyDoodle X Messina Brand Collaboration
HeyDoodle has turned up the fun just as the weather starts to warm up, unveiling a sweet new collaboration with iconic Australian brand Gelato Messina.
Launching this September in most Messina stores nationwide and available for a limited time via HeyDoodle.com.au and GelatoMessina.com, the Messina X HeyDoodle collaboration celebrates playful creativity and the cult-favourite indulgence of Messina gelato.
The collaboration features gelato and summer fun-themed activity playmats that invite kids (and adults!) to play, draw and imagine, and each mat purchase includes a FREE scoop of gelato.
Made from environmentally friendly, food-grade silicone, the playmats are reusable by simply wiping clean with a damp cloth. Each comes in a convenient travel-friendly tube and includes three non-toxic markers, making it perfect for on-the-go fun.
“The Messina X HeyDoodle collaboration has been bubbling behind the scenes for some time, and we’re over the moon to finally share it just in time for prime ice cream season,” says Beatrice Toh, Founder of HeyDoodle.
“Partnering with Messina is a natural fit for us. Both brands celebrate joy, creativity and togetherness. This collaboration gives families the chance to enjoy Messina’s famous flavours while sparking imagination in a playful and eco-friendly way. It’s about creating shared moments that are as sweet as Messina gelato itself,” adds Beatrice Toh.
Paired with Gelato Messina’s 40 freshly churned flavours in every store, including five new weekly specials, the Messina X HeyDoodle collaboration means families are in for a delightful treat filled with playful fun to-boot.
HeyDoodle is renowned for collaborating with brands that share its commitment to sustainable, family-friendly, and creative play.
Earlier this year, HeyDoodle launched themed creative playmats at Hamilton Island, blending tropical inspiration with hands-on fun. Its products continue to enrich educational STEM experiences at Scitech Perth, while Beechworth Honey incorporates HeyDoodle mats into sensory and learning activities, encouraging children to explore creativity alongside nature and science. In Melbourne, HeyDoodle has expanded its reach, engaging young minds at the Melbourne Museum and bringing interactive, playful experiences to families at the Puffing Billy Running Festival.
“Collaborations with like-minded brands are a key differentiator for HeyDoodle,” says Beatrice Toh. “They allow us to expand our audience and share our vision for sustainable, engaging play in ways that are fun, meaningful, and memorable.”
Available only while stocks last, the HeyDoodle X Messina playmat RRP is AUD $19.80 and each purchase includes a FREE scoop of gelato.
About HeyDoodle
HeyDoodle is a multi-award-winning eco-friendly silicone playmat and creative play brand. Designed for reusable, mess-free fun, HeyDoodle products inspire creativity, learning, and connection in children and families, while maintaining a strong commitment to sustainability. HeyDoodle.com.au
