Viw Magazine

The Times


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Generali reveals Redion – the new brand for the Group’s leading global Care platform, which encompasses Europ Assistance and Generali Employee Benefits

  • With €5.8 billion in annual business volume, more than 12,000 employees and operations in over 190 countries, Redion is the world's #1 in employee benefits and #2 in assistance and travel insurance
  • In Asia, where we have presence in Japan, Hong Kong, Malaysia, Singapore, and Thailand, Redion is bringing clarity and consistency across the travel protection solutions, supported by its global scale and 24/7 traveler support

HONG KONG SAR - Media OutReach Newswire - 15 June 2026 - On Monday 15 June, Generali Group revealed Redion: a new brand for its global Care platform, which brings together the activities of Europ Assistance and Generali Employee Benefits (GEB) under a single identity and offering.

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