Red Bull Malaysia Announces Red Bull Next Generation To Discover And Support The Next Generation Of Athletes
- Written by Viw Magazine
- Red Bull Malaysia announces Red Bull Next Generation, a new athlete development platform focused on emerging talent across Southeast Asia
- Applications open for Malaysian athletes aged 18–25 across all sports and disciplines
- Selected athletes will receive support including mentorship, workshops, media visibility and tailored development opportunities
- The programme focuses on identifying athletes before mainstream recognition, spotlighting the journey behind progression and performance
- Red Bull Next Generation forms part of a long-term commitment to supporting the future of youth sport and athlete storytelling in the region
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 10 June 2026 - Red Bull Malaysia, the No.1 energy drink brand in the nation, today announced Red Bull Next Generation, a regional athlete development platform under TCP Group, committed to supporting emerging young athletes in Southeast Asia.




