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Red Bull Malaysia Announces Red Bull Next Generation To Discover And Support The Next Generation Of Athletes

  • Written by Viw Magazine
  • Red Bull Malaysia announces Red Bull Next Generation, a new athlete development platform focused on emerging talent across Southeast Asia
  • Applications open for Malaysian athletes aged 18–25 across all sports and disciplines
  • Selected athletes will receive support including mentorship, workshops, media visibility and tailored development opportunities
  • The programme focuses on identifying athletes before mainstream recognition, spotlighting the journey behind progression and performance
  • Red Bull Next Generation forms part of a long-term commitment to supporting the future of youth sport and athlete storytelling in the region

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 10 June 2026 - Red Bull Malaysia, the No.1 energy drink brand in the nation, today announced Red Bull Next Generation, a regional athlete development platform under TCP Group, committed to supporting emerging young athletes in Southeast Asia.

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