Viw Magazine

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Ascott Grows The Crest Collection in East Asia and the Middle East, Extending the Brand's Heritage-Inspired Luxury Beyond Europe and Southeast Asia

  • Written by Viw Magazine
  • Added new locations in Japan, China, the UAE and Saudi Arabia, including the brand’s first resort
  • La Clef Bangkok by The Crest Collection is set to open soon, bringing the brand’s number of operating properties in Southeast Asia to four
  • Launches The Crest Chronicles, the inaugural brand programme celebrating the unique heritage stories that define each property and enrich guest experiences
SINGAPORE - Media OutReach Newswire - 3 June 2025 - The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), is accelerating the global expansion of its European-born luxury brand, The Crest Collection, in response to growing demand from luxury travellers for distinctive, heritage-rich stays.

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