PR Newswire

Mon May 18

The Anime Effect: How Fans Are Travelling Across Asia for Real-World Experiences

Written by PR Newswire

Anime culture drives travel as fans flock to real-world anime sites and festivals
195% YoY surge in searches for anime and comic-related travel experiences across Asia

SINGAPORE, May 18, 2026 /PRNewswire/ -- Once considered a niche interest, anime and comics are now a global cultural force, with fans eager to venture beyond borders for immersive and connected experiences. From themed stays to global conventions, fans are embarking on anime pilgrimages, otherwise known as seichi junrei, creating a demand for anime tourism and travel across Asia.

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