PR Newswire

Tue Jan 20

Klook's study of 374,000 reviews finds that lesser-known cities create deeper emotional connection with travelers

Written by PR Newswire

SINGAPORE, Jan. 20, 2026 /PRNewswire/ -- Klook, a leading pan-regional experiences platform in Asia Pacific, finds from traveler reviews that people choose different destinations to fulfil different jobs-to-be-done.

When time is limited, better-known cities serve the role of enabling travelers to step out of their everyday routines efficiently, offering familiarity, convenience, and pace control.

Lesser-known cities fulfil a different job. They let travelers connect with a destination, inviting travelers to experience the place in a more...

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