As regional travel increases, data shows that culturally fluent strategies now define the region's top-performing properties.

SINGAPORE, Dec. 2, 2025 /PRNewswire/ -- Digital travel platform Agoda released its latest research report, Tailored to Win: Capturing Asia's Tourism Boom, showing that nearly all hotels adopting advanced localization reported improved guest satisfaction and loyalty, with 99% seeing higher satisfaction scores and 91% noting guests are willing to pay more per room. As Asia cements its position as the world's...