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Global activation of 'Sam' ushers in a new era of AI intelligence for FCM Travel customers

  • Written by PR Newswire
Global activation of 'Sam' ushers in a new era of AI intelligence for FCM Travel customers

FCM's AI ecosystem - rebuilt from the ground up, connected end-to-end, and unlike anything else in managed travel - goes live for customers across nearly 100 countries in June.

BRISBANE, Australia, May 12, 2026 /PRNewswire/ -- FCM Travel has announced that Sam - already known to customers as the company's AI travel companion - has been fundamentally reimagined. What goes live across more than 90 countries in June is not just an upgrade.

 
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