Vape brands bypass regulations on marketing to young people by using global social media accounts
Getty ImagesYouth vaping is a major public health concern in many countries, with New Zealand’s youth vaping rates among the highest in the world, and rising.
In 2017, 3% of New Zealanders aged between 15 and 24 vaped daily, but by 2024, this was up to 21.3%.
Globally, one of the main drivers is the promotion of vapes on social media. Like...
