Sydney Gets Fired Up: Fireball Whisky Launches ‘Motel Fireball Inn’
The number one shot in Australia (and the USA) is turning up the heat! Fireball Whisky is bringing the party to Sydney with the launch of the Motel Fireball Inn, a real-life, fully immersive experience inspired by the iconic Fireball anthem.
From 1–31 October 2025, The Downing Hotel will be transformed into a fiery playground, featuring the world-first Motel Fireball Inn within Room 305.
A one-of-a-kind party pad decked out with Fireball bedspreads, personalised slippers, and cinnamon-scented toiletries that make every shower spicier, guests can even book the room for an unforgettable overnight stay.
“Most nights out follow the same boring script. We’re ripping it up,” says Anna Lam, Fireball brand and APAC Marketing Director. “The Motel Fireball Inn is bold, unapologetically fun, and the ultimate Aussie party pit stop before the worldwide tour Aussies have been begging for.”
In addition to the limited-time opportunity to book a stay at Motel Fireball Inn within Room 305, the entire second level of The Downing Hotel Sydney will be transformed into a party paradise on Saturday 18 October 2025; complete with a Fireball mini-bar, the legendary Fireball Whisky Bubbler, a high-energy karaoke stage and DJs.
In celebration of the big October concert, Fireball is also dropping 305 limited-edition Party Packs, featuring fan-inspired Fireball suits and bald caps. Grab yours here: Fireball Merch.
And one lucky fan can win an exclusive overnight stay for two in Room 305 by entering via Fireball’s Instagram between 3-8 October: @fireball_au.
Key dates:
- 1-31 Oct 2025 – Motel Fireball Inn Room 305 available for booking at The Downing Hotel Sydney and merch available. To book: https://fireballmerch.com.au/motel-fireball-inn-room-305/
- 3-8 Oct 2025: Enter to win exclusive stay via @fireball_au
- Sat 18 Oct 2025: Pre-concert Party on second level, 3pm–1am. Fireball shots, Bubbler, karaoke & DJs
