Tourism Noosa Partners With The AOT Group
Tourism Noosa and The AOT Group are excited to announce a joint interstate marketing campaign for Noosa.
Tourism Noosa CEO Damien Massingham said the partnership with The AOT Group is an exciting one and is part of Tourism Noosa's strategy to work with key partners in the tourism industry.
“The campaign will be rolling out via The AOT Group's Sunlover Holiday arm and includes television advertising in metro and regional Victoria and print advertising in NSW. This will be supported by database and online marketing, running throughout October to drive bookings for the period October 2015 – February 2016”.
“In addition to the TV and press campaign, the activity will be marketed to Sunlover Holidays extensive agent network of over 2000 preferred retail partners nationally”.
“The campaign will further raise the prominence of Noosa as a lead destination for interstate travellers” said Mr Massingham.
The AOT Group CEO Andrew Burnes said “Our company, via Sunlover Holidays, is delighted to be partnering with Tourism Noosa. Whilst this is a domestic campaign, there are clear opportunities to extend this partnership globally given the strong profile of Noosa internationally and the impressive growth the destination has been experiencing from key inbound markets”.
ABOUT THE AOT GROUP:
The AOT Group started in 1987 with over 580 staff in 16 locations worldwide, including Australia, New Zealand, Asia and Europe, selling over 1.6 million room nights each year.
