Viw Magazine

The Property Pack
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  • Written by Viw Magazine


The global outsourcing industry is marked by intense competition, with India and the Philippines being two leading players in the field. However, Philippine call centres have managed to carve a unique niche for themselves, owing to several key competitive advantages.

  1. Cultural Compatibility and Western Orientation:

One of the most significant advantages of contact centres lies in the country's cultural compatibility with the West. Owing to its history as a former American colony, the Southeast Asian nation has a strong Western influence, which is reflected in its education system, media, and lifestyle. This compatibility often results in more natural communication and understanding of Western customers' expectations.

  1. English Proficiency:

While India also boasts a large English-speaking population, the country has the advantage of having English as an official language and the medium of instruction in its education system. Filipino agents tend to have a neutral accent and a better grasp of idiomatic English, which is often preferred by Western customers.

  1. High-Quality Customer Service:

Filipinos are known for their hospitality and strong customer service orientation. These cultural traits translate into exceptional customer service in the call centre industry, with agents often going the extra mile to ensure customer satisfaction.

  1. Stable Political Environment:

Compared to India, the Philippines offers a more stable political environment, which can be a critical factor for businesses looking to outsource their services. This stability provides a more predictable business environment, which can be conducive to long-term planning and investment.

  1. Strong Government Support:

The government has been proactive in supporting the growth of the BPO sector, offering various incentives such as tax holidays and exemptions. This supportive regulatory environment has played a significant role in the rapid growth of the Philippine call centre industry.

While both India and the Philippines offer competitive advantages in the outsourcing industry, the country’s  call centres stand out due to their cultural compatibility with the West, high English proficiency, strong customer service skills, stable political environment, and robust government support. These factors have led to the Asian archipelago nation becoming a preferred destination for businesses looking to outsource their contact centre operations.

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