Midea Builds Momentum for European Built-In Cooking Strategy Following SpaceMaster’s IFA 2026 Debut
- Written by Viw Magazine
BERLIN, GERMANY - Media OutReach Newswire - 10 September 2026 - Following the debut of its SpaceMaster Built-in Oven Series at IFA 2026, Midea concluded its Berlin showcase with live cooking demonstrations and a clearer roadmap for the future of its built-in cooking business in Europe.
At IFA, the SpaceMaster Series put two technologies at the center of Midea's cooking showcase: temperatures of up to 350°C and Graphene Turbo Hot Air technology. On Midea's Culinary Stage in Hall 5.1, Michelin-starred chefs used the built-in ovens to prepare dishes live, demonstrating how high-temperature cooking and fast thermal response could translate from technical specifications into real culinary applications.
During an onsite Q&A at Messe Berlin, Midea executives also explained why pizza was selected as a key proof point for the SpaceMaster Series. Pizza places several demands on an oven at once, requiring intense heat, fast thermal response and precise temperature control to achieve a crisp exterior without burning. Midea positioned the 350°C pizza application as a way to address consumer expectations for shorter preheating times and restaurant-quality results at home.
At the core of the SpaceMaster Series is Midea's Graphene Turbo Hot Air technology. The graphene heating element has a thermal response time of as little as 0.2 seconds, while the oven supports cooking temperatures of up to 350°C. Midea also re-engineered the thermal system, airflow and control algorithms as part of its broader approach to high-performance built-in cooking.
Beyond the technologies demonstrated at IFA, Midea outlined how SpaceMaster fits into its longer-term European product roadmap. Graphene is expected to serve as a common technology thread across its future premium built-in cooking portfolio. Plans include extending the technology to steam-combi models tailored for European artisanal bread baking, followed by space-saving compact formats for urban apartments.
This roadmap reflects Midea's "design for Europe from Europe" approach. Its European R&D team leads local user research, engineering and compliance while collaborating with global R&D teams to translate regional cooking habits and kitchen requirements into product development.
Midea has set an ambition to become one of Europe's top-three cooking brands within five years, spanning built-in ovens and freestanding cookers. Following its IFA 2026 showcase, the SpaceMaster Series is planned for market launch in 2027.
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About Midea & Midea MOA
Midea is a global technology group ranked No. 246 on the 2025 Fortune Global 500 and No. 39 among the world's most valuable technology brands in the Brand Finance Top 100 2026. Midea has ranked No. 1 globally in microwave appliances for 10 consecutive years (Euromonitor, 2016–2025). Its Microwave & Oven Appliance (MOA) division generated USD 3.05 billion in revenue in 2025.
Midea operates seven global R&D centers, holds more than 5,500 granted patents and serves markets in more than 160 countries and regions.
