Singaporeans don’t cancel brands – they silently leave them, Ogilvy’s inaugural 2026 APAC Believability Index reveals
- Written by: Viw Magazine
- 92% of Singapore consumers silently disengage when brand believability is lost
- Only 5.9%% would post about a negative brand experience on social media
- Singapore emerges as a high-trust but low-tolerance market where institutional credibility and operational proof matter most
