Sex, pink and empowerment are used to sell alcohol to women. They don’t always like it
Oscar Wong/GettyEllidy pops into the bottle shop on her way out to dinner with friends.
She’s faced with rows of evocative labels – using artwork, imagery and symbols to help portray the essence and style of the alcohol on sale.
She narrows it down by wine variety, something local and in her price range. She chooses between two...
