Viw Magazine

Men's Weekly

.

  • Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
Supermarket pharmacies have been around in the US, UK and mainland Europe for years. But will Australia follow? from www.shutterstock.com

On the way home, you wander into the supermarket for a loaf of bread. But before you reach the bread aisle, you drop in your prescription at the supermarket pharmacy. Shopping done, you pick up your pills on the way out.

Across the US, UK and mainland Europe, supermarket pharmacies are becoming the norm. But in Australia, they’re banned.

The Commonwealth government is negotiating the seventh Community Pharmacy Agreement with pharmacists, which outlines how community pharmacy is delivered over the next five years, who delivers it and where.

So could pharmacies in supermarkets be an option for Australia?


Read more: Explainer: what is the Community Pharmacy Agreement?


How common are they?

Overseas, pharmacies have been in supermarkets for decades. In the UK, supermarkets like ASDA, Tesco, Morrisons and Sainsbury’s have them. And so do Walmart, Kroger and Publix in the US.

Canada’s largest supermarket Loblaw announced plans in 2010 to expand more aggressively into the pharmacy business. It later bought pharmacy chain Shoppers Drug Mart.

Arguments against

The Pharmacy Guild of Australia argues pharmacies in supermarkets means community pharmacies would be unable to compete, supermarkets would put shareholders’ interests ahead of patients, and consumer protection would be lost. Such critics argue supermarkets would push smaller players out of the market, limiting consumer choice and access.

The Guild also suggests it would be hypocritical for supermarkets to run pharmacies when they rely on cigarette and alcohol sales.


Read more: Relaxing pharmacy ownership rules could result in more chemist chains and poorer care


Overseas, there is public support for small, independently run community pharmacies over supermarket-owned ones.

For instance, in 2013 almost 2,000 people petitioned against supermarket giant Tesco, fearing an existing pharmacy across the road would be “bulldozed” out of business.

Arguments for

The main arguments for pharmacies in supermarkets seem to be they would offer the public a cheaper and more convenient service.

For instance, Walmart employs more than 10,000 pharmacists across 3,000 retail pharmacies throughout the US and launched a 24 hour pharmacy service over a decade ago. Then it began dispensing generic medications for as little as US$4.


Read more: Is pharmacy the final frontier for supermarkets?


Supermarkets also seem committed to supporting pharmacies in store, despite tough times. In 2019, Tesco, which runs 300 in-store pharmacies, reported no pharmacy staff positions would be lost when 9,000 store positions became redundant.

There are also claims of hypocrisy. Why does existing Australian legislation prevent a supermarket from owning a pharmacy, but not a pharmacy from owning a supermarket?

What might work in Australia?

If Australia follows international trends, we might consider two models:

  • straight-out ownership, where a supermarket owns a chain of pharmacies and employs pharmacists to run them, or
  • a strategic alliance, where a pharmacy chain, like Chemist Warehouse, has smaller versions of its stores inside a supermarket.
In-store pharmacies might be convenient, but is that enough to convince policy makers they’re right for Australia? from www.shutterstock.com

Examples of straight-out ownership include Sainsbury’s in the UK and Walmart in the US. This arrangement allows them to sell these assets at a later stage.

This is what happened with Sainsbury’s, which sold its 281-store pharmacy business to Celesio, the owner of the Lloyds Pharmacy chain, for £125m in 2015. Sainsbury’s indicated the move would enable further growth, while extending their pharmacy services to customers.

In an example of a strategic alliance, UK pharmacy chain Boots and supermarket Waitrose agreed in 2009 to stock each other’s products.

Boots supplied health care, pharmaceutical products and services, like flu jabs and medical check-ups to Waitrose, and Waitrose supplied food to Boots. Pharmacies in 13 Waitrose stores were also re-branded “Boots Pharmacy”.


Read more: Why Australian supermarkets continue to look to the UK for leadership


However, existing legislation prevents either option in Australia unless changes are made in the new Community Pharmacy Agreement. This is because current pharmacy ownership rules prevent supermarkets or anyone (other than a pharmacist) from owning a pharmacy.

If ownership rules were lifted, but location rules remained, supermarkets would be prevented from operating pharmacies opening within 1.5km of one another.

This means if Coles had an in-store pharmacy, then Woolworths across the road, could not operate one, and vice versa. And if there was already a pharmacy in the neighbourhood, neither could open one, even if ownership rules were relaxed.

Are we set for regulation or liberalisation?

The Pharmacy Guild of Australia, which represents owners of community pharmacies, and the Pharmaceutical Society of Australia, which represents individual pharmacists, both support current ownership rules — strong regulation over ownership and location.

However, pharmacy giant Chemist Warehouse and Ramsay Health Care (which owns pharmacies as well as private hospitals), say ownership rules are redundant and ineffective. And they’re not alone.

Critics of the current Community Pharmacy Agreement argue over-regulation of pharmacies, particularly surrounding ownership and location, limits competition and growth.


Read more: The right prescription: pharmacy sector in dire need of reform


And in 2015 the Harper Report into competition policy recommended:

[…] pharmacy ownership and location rules should be removed in the long-term interests of consumers. They should be replaced with regulations to ensure access to medicines and quality of advice regarding their use that do not unduly restrict competition.

European countries seem to be moving towards deregulation. In 2017 Italy passed legislation to allow corporate entities to own a pharmacy business, and also increased the number of pharmacies a proprietor may own.

In the US, in-store pharmacies in supermarkets are common, convenient and can offer cheaper products. But current Australian pharmacy ownership rules ban them. from www.shutterstock.com

So what are the impacts of deregulation? If we look at evidence from Europe, when the UK relaxed ownership and location rules, pharmacies operated more efficiently. Pharmacies also had more freedom to set prices for over-the-counter products and offered a wider range of services.

Yet, the same research also found where there was stronger regulation, such as in Spain, consumer access to pharmacy improved, as new pharmacies were opened based on geographic, demographic or needs-based criteria. Simply, if there was already one pharmacy servicing a neighbourhood, they didn’t need another.

Is Australia likely to see supermarket pharmacies?

Whether Australia is likely to see supermarket pharmacies any time soon is open to debate.

In a speech to the Pharmacy Guild’s national conference in 2019, federal health minister Greg Hunt said there would be no change to the ban on locating pharmacies within supermarkets.

However, other powerful groups are calling for change. These include the Australian Medical Association, which wants the regulations changed to allow broader ownership of pharmacy businesses.

If supermarkets were to guarantee sufficient controls — such as to ensure the safe use of medicines, staff were properly trained and there were safeguards to ensure equitable access for elderly patients, Aboriginal and Torres Strait Islander people, particularly people living in rural and remote areas — it would be hard to argue for existing rules about pharmacy ownership and location.

The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

Authors: Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology

Read more http://theconversation.com/a-loaf-of-bread-and-a-packet-of-pills-how-supermarket-pharmacies-could-change-the-way-we-shop-122640

Hybrid vs. Standard Caravans: Which is Better for a Family of Four?

Families exploring caravans for sale often compare hybrid and standard models to find the best balance of comfort, practicality and off ro...

First Time Shopping at a Caravan Clearance Sale? Here’s What to Know

If you’re in the market for a caravan, you should have a good idea of what you’re looking for by now. If a caravan clearance sale is loo...

Why the Alps Should Be on Every Traveler’s Bucket List

The Alps: one of the most remarkable mountain ranges in the world. A place where nature, culture, activity, and tranquility meet like a ha...

Exploring Local Markets and Artisan Shops in the Alps

Your ultimate guide to exploring the markets and artisan shops in the Alps of all of the regions' excursions is one of the most authentic ...

The Importance Of Professional Fiberglass Boat Repair For Strength, Safety And Long-Term Performance

Boats made from fiberglass are known for their durability, lightweight structure and smooth performance. However, even the strongest vesse...

Why Choosing the Right Cosmetic Clinic Bundoora Matters for Confidence and Care

Personal appearance can influence confidence, comfort, and overall wellbeing. Many people seek treatments to enhance features, refresh the...

Best Home Care Package Meal Providers: A Comprehensive Guide for Australian Seniors

As we age, maintaining proper nutrition becomes increasingly important, yet preparing healthy meals can become challenging for many older Au...

The Benefits Of Residential Solar Power Systems For Long-Term Energy Savings And Sustainability

Many homeowners are turning to residential solar power systems as a practical way to reduce rising electricity costs, improve energy inde...

Paint Protection Film Brisbane: The Ultimate Guide to Protecting Your Vehicle

Brisbane's harsh subtropical climate, with its intense UV rays, summer storms, and coastal conditions, can wreak havoc on your vehicle's pai...

The Complete Guide to Name Tags: Types, Benefits, and Best Practices

Whether you're organising a corporate conference, managing a retail team, or hosting a networking event, name tags play a crucial role in fa...

How Family Court Lawyers Can Guide You Through High-Conflict Parenting Disputes

High-conflict parenting disputes can be draining, unpredictable and emotionally overwhelming, especially when communication has broken dow...

Why Professional Evaporative Cooling Repair Is Important for Reliable Performance and Summer Comfort

Evaporative cooling is widely used in many homes. However, like any cooling system, it can experience wear, blockages, or mechanical fault...

How 3pl Companies Support Business Growth Through Efficient Warehousing And Fulfilment Solutions

As customer expectations continue to rise, businesses rely heavily on streamlined logistics to deliver products quickly and accurately. Ma...

Restoring Rental Spaces To Perfection Before Moving Out

A stressful part when leaving a rented home is ensuring the space is spotless and ready for inspection. A professional's help becomes invalu...

Why More Aussies Are Choosing Pontoon Boats To Launch a Waterside Lifestyle

Soaking up the long, sunny days of summer is a classic Australian pastime, and there’s no better way to do it than aboard a boat. But wh...

Building Bespoke Spaces: Why a Custom-Driven Approach Truly Matters

When it comes to creating a home that’s a perfect fit for your lifestyle, a Fiteni Homes-style approach offers unmatched flexibility and...

Refining Facial Contours with Modern Surgical Techniques on the Gold Coast

When we think of rejuvenation and restoring youthful contours, a targeted solution such as a face lift can be transformational. For those ...

Term Deposits Australia: A Complete Guide to Fixed-Rate Savings

For Australians seeking a safe, predictable way to grow their savings, term deposits australia options provide an attractive solution. Off...

Emergency Gate Repairs in Melbourne: Keeping Your Property Secure and Functional

A malfunctioning gate can be more than an inconvenience — it can compromise your property’s security, accessibility, and safety. Acros...

Chatswood Tutoring: Empowering Students to Achieve Academic Excellence

Education is more competitive today than ever before, and students face constant pressure to perform well across multiple subjects and exa...

hacklink hack forum hacklink film izle hacklink jojobetสล็อตเว็บตรงgamdom girişpadişahbetMostbetenjoybetkavbetpin updizipalkavbet girişkiralık hackercocktail glassesonwinjojobet girişDeneme Bonusu Veren Sitelerpusulabet girişwbahispradabetGrandpashabetjojobetjojobetjojobetGrandpashabet色情casibomnakitbahisjojobet 1114jojobetjojobetJojobetstarzbet1xbet girişjojobetgrandpashabet girişgobahisbetofficeenjoybetkingroyalcasibom girişgiftcardmall/mygiftjojobet girişmatbetmatadorbetbets10setrabetmeritkingcasibommeritkinggrandpashabet girişiptv satın alcasino sitelericasibomJojobetkingroyalmadridbetPorno İzleFast Payout Casinoscasibom girişkolaybetkingroyalbetoviscasibomcasibom girişmasterbettingmasterbettingyakabetartemisbet güncel girişbetpuan girişmadridbetbetnanodinamobet girişbetkolikvdcasino girişsekabetmarsbahis girişbetkolikjojobetpaşacasinopusulabetpaşacasinomeritkingonwinyakabetyakabetyakabetjojobetbetlikebetovissahabetaertyerCasibom GirişPusulabetenjoybettipobetcolor pickerholiganbet girişholiganbet girişmavibetmavibetmavibetholiganbetcratosslot girişคลิปโป๊CasibomCasibomholiganbetdeneme bonusu veren siteleronwinonwinizmir escortultrabeteskişehir escortholiganbetholiganbet girişcasibom girişbets10bets10 girişholiganbetholiganbet girişbets10kavbetcasibomroyal reelsbets10starzbetKayseri Escortjojobet girişjojobetroyalbet girişbetpasbetpasbettiltcasibom güncelpadişahbetaviator gamebetofficetimebettimebettimebetbahisoistanbul escort telegramcasibombetparkpantheraproject.netprimebahiscrown155 casinohb88aussuper96 loginbetsmovebetofficebetofficehttps://rosewoodforto.com/vaycasino한국야동jojobetสล็อตpadişahbetcasibomgiftcardmall/mygift주소모음 주소모아spin2u loginneoaus96 casino loginpadişahbet girişStreameastjojobetmarsbahisjojobetgooglebets10ff29 casinoStreameastmatbetstakemate77best e-wallet pokies 2025破解工具топ 10 казинорейтинг лучших казиноjojobet 1114bets10Betist girişjojobetmostbetizmit escortJojobet 1114mostbetbahis siteleri 2025matadorbetjojobetwww.giftcardmall.com/mygiftholiganbetmarsbahiscasibomgiftcardmall/mygiftsadfasdfsdfasdasdasdasdkonya escortjojobetroyalbetroyalbet girişлучшие казино на деньгиpin upcasino med Klarnajojobet 1114Casibomwww.mcgift.giftcardmall.com balancegiftcardmall/mygiftwww.giftcardmall.com/mygift activatetm menards logintrendbetsetrabethiltonbetsweet bonanza girişjojobetcasibomcasibombetebetbetci girişbetway girişbetway girişjojobet girişcasibomcasibomjokerbetjojobetsitus slot gacorGalabetcasibom9065 comgoogle hit botudizipalkulisbetkulisbetperabetperabetbetwoonizmit escortjojobet girişeSIM Evropajojobetjojobetjojobet giriştrendbethiltonbetpusulabet girişkonya escortcasibom günceljojobetMarsbahisjojobetholiganbet girişholiganbet güncel girişmadridbetjojobetmatbetgiftcardmall/mygiftbetlike hacklink hack forum hacklink film izle hacklink jojobetสล็อตเว็บตรงgamdom girişpadişahbetMostbetenjoybetkavbetpin updizipalkavbet girişkiralık hackercocktail glassesonwinjojobet girişDeneme Bonusu Veren Sitelerpusulabet girişwbahispradabetGrandpashabetjojobetjojobetjojobetGrandpashabet色情casibomnakitbahisjojobet 1114jojobetjojobetJojobetstarzbet1xbet girişjojobetgrandpashabet girişgobahisbetofficeenjoybetkingroyalcasibom girişgiftcardmall/mygiftjojobet girişmatbetmatadorbetbets10setrabetmeritkingcasibommeritkinggrandpashabet girişiptv satın alcasino sitelericasibomJojobetkingroyalmadridbetPorno İzleFast Payout Casinoscasibom girişkolaybetkingroyalbetoviscasibomcasibom girişmasterbettingmasterbettingyakabetartemisbet güncel girişbetpuan girişmadridbetbetnanodinamobet girişbetkolikvdcasino girişsekabetmarsbahis girişbetkolikjojobetpaşacasinopusulabetpaşacasinomeritkingonwinyakabetyakabetyakabetjojobetbetlikebetovissahabetaertyerCasibom GirişPusulabetenjoybettipobetcolor pickerholiganbet girişholiganbet girişmavibetmavibetmavibetholiganbetcratosslot girişคลิปโป๊CasibomCasibomholiganbetdeneme bonusu veren siteleronwinonwinizmir escortultrabeteskişehir escortholiganbetholiganbet girişcasibom girişbets10bets10 girişholiganbetholiganbet girişbets10kavbetcasibomroyal reelsstarzbetKayseri Escortjojobet girişjojobetroyalbet girişbetpasbetpasbettiltcasibom güncelpadişahbetaviator gamebetofficetimebettimebettimebetbahisoistanbul escort telegramcasibombetparkpantheraproject.netprimebahiscrown155 casinohb88aussuper96 loginbetsmovehttps://rosewoodforto.com/vaycasino한국야동jojobetสล็อตpadişahbetcasibomgiftcardmall/mygift주소모음 주소모아spin2u loginneoaus96 casino loginpadişahbet girişStreameastjojobetmarsbahisjojobetgooglebets10ff29 casinoStreameastmatbetstakemate77best e-wallet pokies 2025топ 10 казинорейтинг лучших казиноjojobet 1114bets10Betist girişjojobetmostbetizmit escortJojobet 1114mostbetbahis siteleri 2025matadorbetjojobetwww.giftcardmall.com/mygiftholiganbetmarsbahiscasibomgiftcardmall/mygiftsadfasdfsdfasdasdasdasdkonya escortjojobetroyalbetroyalbet girişлучшие казино на деньгиpin upcasino med Klarnajojobet 1114Casibomwww.mcgift.giftcardmall.com balancegiftcardmall/mygiftwww.giftcardmall.com/mygift activatetm menards logintrendbetsetrabethiltonbetsweet bonanza girişjojobetcasibomcasibombetebetbetci girişjojobet girişcasibomcasibomjokerbetjojobetsitus slot gacorGalabetgoogle hit botudizipalkulisbetkulisbetperabetperabetbetwoonizmit escortjojobet girişeSIM Evropajojobetjojobetjojobet giriştrendbethiltonbetpusulabet girişkonya escortcasibom günceljojobetMarsbahisjojobetholiganbet girişholiganbet güncel girişmadridbetjojobetmatbetgiftcardmall/mygiftbetlike