Viw Magazine

Business Coach


Dog breeding can be a profitable business for a person who is smart, has good intentions, and is eager to learn. However, it can be a loss-making or break-even undertaking for an individual who wants to become a registered breeder for the wrong reasons. 

If your heart is in the right place and you want to try your hand in dog breeding, here are some tips on how you can make your venture a lucrative one: 

#1 Be Responsible 

In Australia, puppy mills and backyard breeding are unregulated, which is why many dog buyers end up bringing home unhealthy canines with behavioural problems. These inhumane breeding facilities cut corners to reduce spending. They avoid registration fees, regular visits to the vet, and good hygienic practices. They also put money first before their dog’s well-being, breeding dams back-to-back and treating their puppies like some sort of commodity. 

If you want to maximise your income as a dog breeder, you have to build a solid reputation as an ethical one. This means complying with the animal welfare standards in your state after registering your business and obtaining a breeding licence. 

Once you are licensed and have become a registered breeder, it is your legal and moral responsibility to make sure every dog you own is properly cared for. Each one should be vaccinated on schedule and regularly checked for health issues by a veterinarian. It should be comfortably sheltered, adequately fed, frequently groomed, and properly socialised. 

Bear in mind that caring for a dog can be quite expensive. Even if you make a large profit from selling your first few puppies, the money you will receive is what you will use to cover the expenses of your next batch of litter. Sometimes, there won’t be a lot of money left from the sale for your personal use. This is why some breeders, who start with good intentions, become greedy later on. They end up breeding their dams in close succession so that there will be more puppies to sell. If you want your clients to see and recommend you as a trustworthy breeder, breed less. By doing so, you will produce the best dogs possible and be able to sell them at a higher price.


 #2 Show Off Your Puppy 

A responsible breeder knows how to raise puppies that are healthy, intelligent, obedient, and good-looking. These are the kinds of canines that are worth showing off to others. If you have a puppy that exhibits potential and makes you proud, enter it into a sweepstakes competition. Doing so will not only add prestige to your business but also expand your network. Furthermore, displaying your award-winning breed will make your business known to spectators, possibly helping you gain new clients and increasing your revenue. 

Before entering your dog into a show, however, it is important that you first do some research. Make sure that the show your canine joins conducts a sweepstakes competition for puppies that are three to 12 months of age. Additionally, check the eligibility requirements beforehand to avoid disqualifications. 

#3 Promote Your Business 

Now that you have become a registered breeder, it is time to define your brand. Thoughtfully develop your unique value proposition, as a strong one will easily set your business apart from your competitors. It is important to know your target market and understand that trying to appeal to everyone is a rookie error. One way breeders find and connect with potential buyers is by joining online groups and local clubs specific to their breed for sale.

It’s great to use regular pest treatments and advertise it as a unique selling point, comments flea treatment professional Alexander Crawley. 

After you have defined your position in the marketplace and identified who your customers are, your next step is creating a logo. If you have the resources, you can hire a designer to do the job for you. If commissioning a professional is not an option, you can search online for logo makers. Many websites provide everything you need to create a custom logo for free. 

Once you have your logo, you can finally build your website. This may seem like a daunting task for some, but the good thing is, there are various website builder tools online that can help you create your website with minimal effort. There will be no more need to hire a web designer or developer to get your business online. 

In addition to having a website, being on social media can help your business attract potential buyers. By signing up on relevant sites, you can engage with old clients, build relationships with other responsible breeders, receive feedback, and boost your online presence. 


Whether or not you reap a large profit from dog breeding is all up to you. This venture requires time, passion, effort, and money to make it a successful one. If you are up for the responsibility and challenge, your business will likely have a good earning potential.


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