Viw Magazine

Men's Weekly

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Goodbye glamour-puss and rugged hero: smokers lose brand identity with plain cigarette packaging

  • Written by Hugh Webb, PhD candidate (submitted), Australian National University
imagePeople’s sense of self is partly determined by the groups to which they belong: "I'm a smoker". moriza/flickr , CC BY-NC-SA

Plain cigarette packaging has been a great Australian success story. There’s now strong evidence that a record decline in smoking rates occurred soon after plain packaging was introduced in Australia in 2012. In...

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  16. How new hepatitis C drugs could tackle liver cancer, too
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