Goodbye glamour-puss and rugged hero: smokers lose brand identity with plain cigarette packaging
- Written by Hugh Webb, PhD candidate (submitted), Australian National University
People’s sense of self is partly determined by the groups to which they belong: "I'm a smoker". moriza/flickr , CC BY-NC-SAPlain cigarette packaging has been a great Australian success story. There’s now strong evidence that a record decline in smoking rates occurred soon after plain packaging was introduced in Australia in 2012. In...




