Video marketing is an excellent way to reach your audience and create brand awareness. Rather than focusing on the number of views, you should focus on brand awareness, engagement, and conversion rates. In this blog post, we will discuss 3 steps that will help you build a video marketing campaign for your brand!
Determine Your Purpose
You need to know what you want this video marketing campaign to accomplish. Do you simply want more brand awareness? Or do you want to increase brand conversion? Is there a specific, measurable goal that would indicate the success of the campaign once it's over?
Whatever your purpose is, you should be able to define and understand what success would look like for the campaign. Once you know this, put together a plan on how best to measure whether or not it has been achieved once the video marketing campaign ends and you can determine whether or not it was successful.
Select Your Target Audience
Before starting to hire a brand video production agency, ask yourself these questions: Who is your brand trying to reach? If you know this, it will be easier to create a video that they'll want to watch, instead of some generic brand message. that will get lost in a sea of brand videos.
Think about what your brand's goals are for the video, and how you can achieve them through content that will resonate with this target audience. For example: If your brand is very tech-focused or if your brand is trying to reach a tech-savvy audience, an instructional YouTube tutorial might be the best option.
If you're still deciding on your target audience, it might be helpful to look at other brands that are similar or competitors and see what kind of videos they've produced for their brand marketing campaigns. This will help you decide what your brand might be interested in watching, too.
You will need some basic demographic information about the people who do end up watching (their age and gender, for example). Social media metrics such as likes or shares are also useful.
The brand video production agency you hire will also have to know this. They'll need specific information to help your brand create a successful marketing campaign.
Find The Right Production Team
Once you have this information, it's time to get started with the planning process. You need time to find the right production team that will work in sync with what your brand is all about so don't rush through this step. Once
Your brand video production agency should be able to create a storyboard that can give an accurate representation of what is going on in each scene, as well as illustrate the direction they'll take with all aspects of filming.
This will give you a clear idea of what to expect from the brand video production agency as well as any potential costs.
Make sure your brand has identified their target audience and what type of story they hope to tell with the brand video so that it can be taken into consideration when designing this part of the process.
If you're looking for brand awareness, engagement, and conversion rates then video marketing is an excellent way to reach your audience. To build a successful brand video marketing campaign there are three steps: determine your purpose, select the target audience, and find the right production team. Once these three things are in place, you can start creating campaigns that will get your brand noticed.