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New Research Finds that APAC Consumers Expect both Security and Ease-of-Use when Interacting with Brands Online

Written by: Viw Magazine

An Okta survey of nearly 5,000 consumers in Asia Pacific discovers that many are frustrated with traditional password logins, and would prefer passwordless, social login or biometric options

SINGAPORE - Media OutReach - 26 May 2023 - Launched today, new research from Okta, the leading independent identity provider, reveals that when interacting and transacting with brands online, Asia Pacific consumers want both assurance that their private data are protected, as well as an easy, seamless experience.

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An Okta survey of nearly 5,000 consumers in Asia Pacific discovers that many are frustrated with traditional password logins, and would prefer passwordless, social login or biometric options

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