Hedonism not only leads to binge drinking, it's part of the solution
- Written by Rebekah Russell-Bennett, Social Marketing Professor, School of Advertising, Marketing and Public Relations, Queensland University of Technology
Hedonism and pleasure is what drives much binge drinking. So let's provide people with alternative ways of having fun, but without the alcohol.from www.shutterstock.comThis is the second article in our three-part series on hedonism and health. Today, we look at the complex relationship between hedonism and binge drinking – part cause, part...




