Junk food packaging hijacks the same brain processes as drug and alcohol addiction
- Written by Bernd Weber, Professor, Centre for Economics and Neuroscience, University of Bonn
Neuroscience shows the brain's reward centres are activated by certain packaging.Food is important for our survival, which is why all living beings have developed an urge for high energy foods, like those high in sugar and fat. Historically, this hadn’t been an issue, as energy dense foods weren’t always as available as they are today....
