• Written by Matthew Ricketson, Professor of Communication, Deakin University
Big Tech companies have built a better trap for profiting from consumers' attention than the traditional media can offer. Shutterstock

Media companies around the world are in an existential funk. The tech giants - Facebook, Google, Apple and Amazon - have built a better mousetrap for profiting from consumers’ attention than the traditional media can offer. To add insult to injury, they use the media companies’ journalism as bait but don’t want to pay for it.

Big Tech firms also don’t see themselves as publishers and operate untroubled by demands for responsibility that come with being one.

No wonder that, according to a new international survey, media companies are increasingly unhappy with their lot.

In this episode of Media Files, Matthew Ricketson and Andrew Dodd talk with the survey’s author, Robert Whitehead.

Whitehead, a former editor-in-chief of The Sydney Morning Herald in the days when the masthead still made millions for what was then called Fairfax Media, shares his thoughts on what media companies could do and whether their calls for regulatory change will succeed.


Additional credits

Recording and production: Gavin Nebauer and Andy Hazel.

Theme music: Susie Wilkins.

Image

Shutterstock

The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

Authors: Matthew Ricketson, Professor of Communication, Deakin University

Read more http://theconversation.com/media-files-media-companies-are-mad-as-hell-at-tech-giants-and-dont-want-to-take-it-anymore-but-what-choice-do-they-have-126352

How To Make The Most Of Your Morning When You Have Small Children

It’s unclear how they got themselves organised when, for all we know, they can barely even tie their own shoes or drink from a glass without spilling it but, all the children in the world have man...

News Company - avatar News Company

Beginner’s Guide to Changing an Apple Watch Band

An Apple watch says a lot not only about the taste of the wearer but also his style. It shows you are on the head of the most recent things in innovation, and it flaunts your design sense. Custo...

Daisy Bell - avatar Daisy Bell

what's the new coronavirus saliva test, and how does it work?

A cornerstone of containing the COVID-19 pandemic is widespread testing to identify cases and prevent new outbreaks emerging. This strategy is known as “test, trace and isolate”.The standa...

Deborah Williamson, Professor of Microbiology, The Peter Doherty Institute for Infection and Immunity - avatar Deborah Williamson, Professor of Microbiology, The Peter Doherty Institute for Infection and Immunity

We looked at the health star rating of 20,000 foods and this is what we found

ShutterstockAs you read this, health officials are busy finalising the government’s review of the health star rating system on packaged foods.One of the issues the review is looking at is whethe...

Alexandra Jones, Research Fellow (Food Policy and Law), George Institute for Global Health - avatar Alexandra Jones, Research Fellow (Food Policy and Law), George Institute for Global Health

how Australia's past pandemics shape our COVID-19 response

Tensions over border closures are in the news again, now states are gradually lifting travel restrictions to allexcept Victorians.Prime Minister Scott Morrison says singling out Victorians is an overr...

Susan Moloney, Associate Professor, Paediatrics, Griffith University - avatar Susan Moloney, Associate Professor, Paediatrics, Griffith University

Rinnai Infinity Hot Water Systems

Most people wait until they experience the dreaded cold shower before taking action to replace their hot water system. The signs and symptoms of a failing system can be subtle but should not be ign...

Samantha Ball - avatar Samantha Ball

what to make of new H1N1 swine flu with 'pandemic potential' found in China

ShutterstockResearchers have found a new strain of flu virus with “pandemic potential” in China that can jump from pigs to humans, triggering a suite of worrying headlines.It’s excel...

Ian M. Mackay, Adjunct assistant professor, The University of Queensland - avatar Ian M. Mackay, Adjunct assistant professor, The University of Queensland

Victoria is on the precipice of an uncontrolled coronavirus outbreak. Will the new measures work?

I recently wrote about Victoria’s surge in COVID-19 cases. On that day, Victoria recorded 11 new infections, after a few days of new cases in the high teens and low twenties.I wondered then whet...

Adrian Esterman, Professor of Biostatistics, University of South Australia - avatar Adrian Esterman, Professor of Biostatistics, University of South Australia

The updated deal for pharmacists will help recognise their role as health experts, not just retailers

Australia’s 7th Community Pharmacy Agreement, which comes into force today and lasts five years, will see the government provide A$16 billion for dispensing subsidised medicines and A$1.15 billi...

Bruce Baer Arnold, Assistant Professor, School of Law, University of Canberra - avatar Bruce Baer Arnold, Assistant Professor, School of Law, University of Canberra



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion