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Men's Weekly

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The psychology of Christmas shopping: how marketers nudge you to buy

  • Written by Paul Harrison, Director, Centre for Employee and Consumer Wellbeing; Senior Lecturer, Deakin Business School, Deakin University
imageDon't think, just shop.Heidi Sandstrom

Many people see marketing as a form of manipulation, particularly around Christmas and the other retail bonanzas: Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But rather than simply trying to trick people, the masters of marketing know it’s much easier to understand and work...

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