Viw Magazine

Men's Weekly

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Blind in the mind: why some people can't see pictures in their imagination

  • Written by Rebecca Keogh, Postdoctoral Fellow in Cognitive Neuroscience, UNSW
imageThe phenomenon of not being able to picture something in your 'mind's eye' is known as aphantasia.from shutterstock.com

Imagine an apple floating in front of you. Now see if you can rotate it around in your mind. Look at it from the top, bottom – does it have any blemishes? How clearly can you see it?

Some people see the apple perfectly, like...

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